Founded in 2012, System Sovereign is the multidisciplinary studio of Kiat and Cherry Chan. Based in Singapore, the husband and wife team spend most of their time working on projects encompassing fashion, music, lifestyle, art and design. Kiat and Cherry have also been driving forces in the Singapore underground, creating communities in the arts & culture sector.
From a young age, Kiat has indulged his love of science fiction, music and art, culminating in a DJ residency at Singapore Super Club Zouk at the age of 20. In 1998, he met the acclaimed creative director Theseus Chan. Under his wing, Kiat won his first four Creative Circle Awards – he would later go on to win awards at Clio, the One Show, Young Guns and New York Festivals besides another two CCAs. Music continued to play a huge part in Kiat’s life, and while he won awards in design, he made his mark as the first Singaporean to be signed to renowned UK label Metalheadz, run by producer/DJ Goldie. Locally, Kiat has also been a driving force in the electronic dance music scene, seeding communities through his co-founding of collectives including Guerilla and Syndicate.
Cherry is a force to be reckoned with. Having successfully work in marketing and event management, she found a calling as a researcher and strategic planner in acclaimed companies The Filter Group and Bartle Bogle Hegarty, where she won multiple advertising effectiveness awards for her campaigns for NTUC Income and Levi’s. At the same time, Cherry fueled her creative passion through creating and promoting music events & collectives such as PopMyCherry, Musique Vondue, the award-winning FFF Girl DJ Bootcamp and most recently Syndicate. This passion paid off when Cherry was hand-picked from thousands of international applicants to be a participant at the prestigious Red Bull Music Academy. Constantly armed with an utopian vision and a constant drive to push the envelope, Cherry is always bursting with innovative ideas for the clients she represents.