Innovation Print Awards Asia Pacific 2021 Special Mention

A commission by Fuji Xerox Singapore to produce a collection of books printed on the production printer, Iridesse. The project features a collaborative approach between renowned graffiti artist, Didier “Jaba” Mathieu, Kiat, co-founder of multi-disciplinary design studio System Sovereign and the technical printing team.

The collection comprise of five distinctively different books - Roots, Memoirs, Noir, Dreamscape, Jaba. Best described as a mixed media of hyper-realistic and abstract, with an inclination towards a wild style, the art works in the books were purposefully designed to bring out the brilliance of Fuji Xerox’s Production Printer, Iridesse.

The book collection featured all-new works by Mathieu and offered insight into how the Colombian’s art was inspired through his travels and experiences. As part of the production process, Mathieu and Kiat collaborated closely with Fuji Xerox's technical team to capture the essences of Iridesse’s special printing capabilities.

“We are so excited to work with Didier Mathieu, one of the world’s most prominent graffiti artists. For an artist who is used to outdoor walls as a medium for his artwork, this project represents an important step into the era of graffiti art being brought to life on paper and through the use of digital print,” said Timothy Julian Howard, associate director, graphic communication services, Fuji Xerox Singapore.

“As an artist who has worked on many digital art projects, it has been a great pleasure to play with different mediums and inks for my creations. And I’m grateful that I have had the full support and creative freedom from Fuji Xerox Singapore to do what I love,” said Kiat.